Sr. Campaign Manager
November 2012 - Present
ExactTarget
Provide ongoing campaign management for key client accounts in the West Region including Lexus, Scion,
Oakley and Fresh & Easy.Responsible for directing the work of 6 production and deployment shared resources, maintaining day-today contact with the client, and the timing and accuracy of campaign deployments.Responsible for evolving the campaign operations both in terms of production efficiencies and complexity.Identify program expansion opportunities that integrate multi-channel applications into the full-service engagement.
President
Incorporated Since October 2010 - Present
GloWorks, Inc.
Provide marketing strategy and support on a contract or project basis to corporations, non-profits, community organizations and event producers. Determine ways to collaborate and partner with other organizations and projects in order to reduce costs, obtain sponsorship and achieve optimal results.
Creative Services Manager
December 2011 - March 2012
The NPD Group
Global Market Research Provider of POS Data in 14 Business Categories
Responsible for the daily production, project management and development of marketing materials that support the lead generation and client communication efforts of 14 business units in both print and online channels. Manage a team of two graphic artists, freelance resources, the needs of internal marketing liaisons, and vendor relationships in a fast paced, high volume producing marketing department.
Marketing Consultant and Project Manager
May 2009-October 2011
Target Specialty Products
Leading Western Region Distributor of Specialty Products in 8 Market Segments
Responsible for the management of lead generation campaigns, development of marketing communications, sales and channel support materials, and new technology implementations in the areas of email marketing, website development, and sales & marketing automation.
Email Marketing Manager
June 2011 - September 2011: Temporary employee coverage
The NPD Group
Global Market Research Provider of POS Data in 14 Business Categories
Provided remote maternity coverage for the email marketing manager of a global market research firm. Managed the creation and deployment of all lead generation, client communications and prospecting efforts serving multiple business units, utilizing the leading integrated CRM/email service platform, Exact Target/Salesforce.
Account Manager
January 2009 - August 2009
Olson Kotowski
Direct Mail Creative Agency Serving the Needs of Clients in the High Tech & Financial Service Industries Responsible for all aspects of account management and client interface for key agency accounts including campaign strategy, scheduling, execution, budget management and campaign analysis in both print and online channels. Developed agency capabilities presentations, responded to RFPs, pitched prospective clients and recommended new agency technology partners for expanding agency services in the email marketing, web analytics, rich media ad serving and SEO space.
Marketing Program Manager & Consultant
January 2007 - April 2008
Town of Mammoth Lakes Tourism & Recreation
Marketing Division of a Municipal Town Government supporting the Communication and Recreation Activities that Drive Tourism to the Region.
Responsible for the development of marketing programs that supported the business community served by the Town’s Tourism and Recreation department. Managed the interdepartmental marketing and advertising needs and budgets that supported community relations. Identified potential partnerships and funding opportunities that supported collaboration amongst agencies and constituencies that generate tourism to the region. Identified inefficiencies in data management and communications, and determined ways to automate and improve processes for more accurate reporting of data and information. Developed web services, interactive marketing, and CRM platform plan initiatives based on priority needs of business partners, tourism industry trends, and budget allocation. Developed 2 year CRM plan that demonstrated database growth in both the B to C and B to B segments, and prepared yearly technology budget and launch schedules mapping out priority implementations based on business needs and available resources.
Marketing Communications Production Manager & Web Producer
February 2005 - January 2007
Mammoth Mountain Ski Area
California's Eastern Sierra Winter & Summer Mountain Resort
Managed print and online production schedules for all marketing communications including collateral development, in-resort communications, local, regional and national advertising for 8 business segments. Responsible for meeting deadlines while remaining on budget for hundreds of projects during the 7 seasonal time frames that span across the winter and summer seasonal periods. Developed and produced sales support tools for group, meetings and conferences and destination sales. Managed outside agency relationships and processes for creative development. Developed, planned and executed the resorts local, regional and national advertising plan. Managed communications budget and mapped spending back to marketing communications plan. Managed the launch and worked with the business operations/Sirius point-of-sale team on the resort’s first e-commerce initiatives through the development of a 5 year plan and execution of the first two online product sales applications. Sports School sales online resulted in a 35% increase in advanced sales revenue and Season Pass sales online is the resort’s largest revenue generating initiative resulting in tens of millions. Managed web design and production schedules for all development projects including online applications for company intranet, content management systems, and email marketing. Provided web analytics and campaign metrics. Redesigned workflow between marketing and technology teams resulting in a more efficient process.
Direct Response Specialist & Direct Response Marketing Coordinator
July 2000 - February 2005
Epson America, Inc.
Leading Manufacturer of Print and Ink Hardware Technology
Developed marketing strategies based on product launch schedules and target audiences for direct response, online and interactive channels. Managed two cost center budgets in the millions and maintained 99% fiscal accuracy. Developed channel marketing programs to support the sales, reseller and distribution channels. Oversaw the sales lead distribution and sales conversion process. Managed two creative agencies from concept through completion of campaign execution. Held quarterly meetings with sales to discuss goals and needs for marketing support. Coordinated the execution of direct mail campaigns for product launches in several vertical markets. Routed projects for approvals through product management and legal department. Developed and maintained sales leads projections and campaign analysis. Developed business rules for a database budget that was adopted across the company as a tool to forecast, reconcile, and monitor spending. Managed campaign lead fulfillment process and provided call center with campaign matrix to follow. Supervised print production and letter shop procedures for all campaigns.
Marketing Coordinator & Senior Administration Assistant
February 1997 - July 2000
Aquarium of the Pacific, Long Beach, CA
Southern California Tourism Attraction Featuring Marine Animals from 3 Regions of the Pacific Ocean
Supported a marketing team of five managers in the areas of advertising, public relations, group sales, sponsorship & promotions, and graphic design. Coordinated advertising calendar, media placement, discount ticket promotions and artwork deadlines. Reported attendance figures and provided demographic analysis. Fiscal Officer for department budget. Responsible for the development of the Aquarium’s first community outreach programs and events. Appointed special projects coordinator for new exhibit gallery openings. Assisted VP of Marketing with the launch of the Aquarium’s Grand Opening. Maintained VP’s appointment calendar and travel schedule. Assisted with the development of attendance projections and reporting of actual figures. Monitored the pre-opening and operating budgets for department. Prepared monthly marketing report for the Aquarium’s Board of Directors.
November 2012 - Present
ExactTarget
Provide ongoing campaign management for key client accounts in the West Region including Lexus, Scion,
Oakley and Fresh & Easy.Responsible for directing the work of 6 production and deployment shared resources, maintaining day-today contact with the client, and the timing and accuracy of campaign deployments.Responsible for evolving the campaign operations both in terms of production efficiencies and complexity.Identify program expansion opportunities that integrate multi-channel applications into the full-service engagement.
President
Incorporated Since October 2010 - Present
GloWorks, Inc.
Provide marketing strategy and support on a contract or project basis to corporations, non-profits, community organizations and event producers. Determine ways to collaborate and partner with other organizations and projects in order to reduce costs, obtain sponsorship and achieve optimal results.
Creative Services Manager
December 2011 - March 2012
The NPD Group
Global Market Research Provider of POS Data in 14 Business Categories
Responsible for the daily production, project management and development of marketing materials that support the lead generation and client communication efforts of 14 business units in both print and online channels. Manage a team of two graphic artists, freelance resources, the needs of internal marketing liaisons, and vendor relationships in a fast paced, high volume producing marketing department.
Marketing Consultant and Project Manager
May 2009-October 2011
Target Specialty Products
Leading Western Region Distributor of Specialty Products in 8 Market Segments
Responsible for the management of lead generation campaigns, development of marketing communications, sales and channel support materials, and new technology implementations in the areas of email marketing, website development, and sales & marketing automation.
Email Marketing Manager
June 2011 - September 2011: Temporary employee coverage
The NPD Group
Global Market Research Provider of POS Data in 14 Business Categories
Provided remote maternity coverage for the email marketing manager of a global market research firm. Managed the creation and deployment of all lead generation, client communications and prospecting efforts serving multiple business units, utilizing the leading integrated CRM/email service platform, Exact Target/Salesforce.
Account Manager
January 2009 - August 2009
Olson Kotowski
Direct Mail Creative Agency Serving the Needs of Clients in the High Tech & Financial Service Industries Responsible for all aspects of account management and client interface for key agency accounts including campaign strategy, scheduling, execution, budget management and campaign analysis in both print and online channels. Developed agency capabilities presentations, responded to RFPs, pitched prospective clients and recommended new agency technology partners for expanding agency services in the email marketing, web analytics, rich media ad serving and SEO space.
Marketing Program Manager & Consultant
January 2007 - April 2008
Town of Mammoth Lakes Tourism & Recreation
Marketing Division of a Municipal Town Government supporting the Communication and Recreation Activities that Drive Tourism to the Region.
Responsible for the development of marketing programs that supported the business community served by the Town’s Tourism and Recreation department. Managed the interdepartmental marketing and advertising needs and budgets that supported community relations. Identified potential partnerships and funding opportunities that supported collaboration amongst agencies and constituencies that generate tourism to the region. Identified inefficiencies in data management and communications, and determined ways to automate and improve processes for more accurate reporting of data and information. Developed web services, interactive marketing, and CRM platform plan initiatives based on priority needs of business partners, tourism industry trends, and budget allocation. Developed 2 year CRM plan that demonstrated database growth in both the B to C and B to B segments, and prepared yearly technology budget and launch schedules mapping out priority implementations based on business needs and available resources.
Marketing Communications Production Manager & Web Producer
February 2005 - January 2007
Mammoth Mountain Ski Area
California's Eastern Sierra Winter & Summer Mountain Resort
Managed print and online production schedules for all marketing communications including collateral development, in-resort communications, local, regional and national advertising for 8 business segments. Responsible for meeting deadlines while remaining on budget for hundreds of projects during the 7 seasonal time frames that span across the winter and summer seasonal periods. Developed and produced sales support tools for group, meetings and conferences and destination sales. Managed outside agency relationships and processes for creative development. Developed, planned and executed the resorts local, regional and national advertising plan. Managed communications budget and mapped spending back to marketing communications plan. Managed the launch and worked with the business operations/Sirius point-of-sale team on the resort’s first e-commerce initiatives through the development of a 5 year plan and execution of the first two online product sales applications. Sports School sales online resulted in a 35% increase in advanced sales revenue and Season Pass sales online is the resort’s largest revenue generating initiative resulting in tens of millions. Managed web design and production schedules for all development projects including online applications for company intranet, content management systems, and email marketing. Provided web analytics and campaign metrics. Redesigned workflow between marketing and technology teams resulting in a more efficient process.
Direct Response Specialist & Direct Response Marketing Coordinator
July 2000 - February 2005
Epson America, Inc.
Leading Manufacturer of Print and Ink Hardware Technology
Developed marketing strategies based on product launch schedules and target audiences for direct response, online and interactive channels. Managed two cost center budgets in the millions and maintained 99% fiscal accuracy. Developed channel marketing programs to support the sales, reseller and distribution channels. Oversaw the sales lead distribution and sales conversion process. Managed two creative agencies from concept through completion of campaign execution. Held quarterly meetings with sales to discuss goals and needs for marketing support. Coordinated the execution of direct mail campaigns for product launches in several vertical markets. Routed projects for approvals through product management and legal department. Developed and maintained sales leads projections and campaign analysis. Developed business rules for a database budget that was adopted across the company as a tool to forecast, reconcile, and monitor spending. Managed campaign lead fulfillment process and provided call center with campaign matrix to follow. Supervised print production and letter shop procedures for all campaigns.
Marketing Coordinator & Senior Administration Assistant
February 1997 - July 2000
Aquarium of the Pacific, Long Beach, CA
Southern California Tourism Attraction Featuring Marine Animals from 3 Regions of the Pacific Ocean
Supported a marketing team of five managers in the areas of advertising, public relations, group sales, sponsorship & promotions, and graphic design. Coordinated advertising calendar, media placement, discount ticket promotions and artwork deadlines. Reported attendance figures and provided demographic analysis. Fiscal Officer for department budget. Responsible for the development of the Aquarium’s first community outreach programs and events. Appointed special projects coordinator for new exhibit gallery openings. Assisted VP of Marketing with the launch of the Aquarium’s Grand Opening. Maintained VP’s appointment calendar and travel schedule. Assisted with the development of attendance projections and reporting of actual figures. Monitored the pre-opening and operating budgets for department. Prepared monthly marketing report for the Aquarium’s Board of Directors.
